Duplicate leads. Just hearing these words make many dealers wince. Why? Well, the mindset is that duplicate leads can cause confusion among your salespeople. Different information is scattered across multiple consumer profiles, and you don’t
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“What’s good for General Motors is good for America.” This well-known and oft-repeated quote was attributed to Charles Erwin Wilson, U.S. Secretary of Defense during the Eisenhower years, and CEO of General Motors from 1941
David Letterman, a legend of late night comedy, once said, “Nothing is more satisfying . . . than getting a great idea and then beatin’ it to death.” Each night on his talk show, he
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts. Even with all of the real-time, click-by-click reporting tools available with digital
I know what you’re probably thinking. Blockchain is another one of those topics technology vendors throw around to show how smart they are, and to convince dealers how badly they need our expertise to remain
When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools, it’s more important than ever for dealerships to determine where their marketing spend
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to access and simple to comprehend in order to stay ahead
You don’t have to be a superhero to succeed in the automotive industry. Or do you? If you’re a woman, you may have felt like you had to leap tall buildings in a single bound
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot—and will hear much more often at the convention—are big data. Many of the
Compliance remained a hot topic of conversation this year at the NADA Convention, and at the American Financial Services Association Vehicle Finance Conference, which preceded it. Unlike the discussions at last year’s convention about big
